THE MAIN EVENT
AROUND THE CLOCK
NOT JUST PRICE!
THE BIG TEASE
And don’t forgetCountdown timers aren’t just for websites and landing pages. You can add them to your email marketing and social media posts too. We use Mailchimp and MotionMail for ours.
KEY DATES FOR 2018
Grey Thursday - 22nd November
The 4th Thursday in November is actually Thanksgiving in America. It is a little controversial because on a day people are meant to be spending time with their families, they are enticed to go shopping to spend money instead (often on gifts for the people they were meant to be having dinner with). But we’re not in America, so go nuts, guilt-free.
Black Friday - 23rd November
Traditionally, Black Friday used to be the last Friday before Christmas. However, it has now been replaced by its American cousin and has become the Black Friday retail event. Coined in the 1900s like the day after Thanksgiving it became a popular shopping day for the masses. Very similar to our own UK Boxing Day sales.
Cyber Monday - 26th November
Cyber Monday is just like Black Friday really. Although the difference is that a lot of people (in the U.S.) are off work on Friday, but back to work on Monday. So we guess it’s easier to order online than hit the shops on Monday. Most of the deals from Black Friday go right through to Cyber Monday anyway. Many retailers count Cyber Monday as the official start to the Christmas shopping period.
Small Business Saturday - 1st December
This one is relatively new. It is a campaign with the sole aim of supporting small businesses. Shop local sort of vibe. Originally this started offline on the high street but some agile traders have been able to take the promotion online. And why not? Small Business Saturday reaches millions of customers and businesses each year. Why not join and get involved here.
Free Shipping Day - 16th December
Free Shipping Day is a promotion that combines a promise to deliver by Christmas Eve with the real sweetener that is Free Delivery. If you can afford to include free delivery on all orders then it might be worth getting on board. Probably not something you’d want to advertise in advance though, as it might tempt people to hold off ordering until the 16th.
Many online retailers benefit from winning last minute sales due to offering a guaranteed Christmas delivery. What is the last date that you will be able to accept orders until? Bear in mind that you will need time to fulfil orders, but once you know, make sure you shout about it across your site.