Often that just means making it easier than they thought it would be. Cut the number of times they have to stop and think. Take away the friction points. Build unconscious trust. Make them feel like they should buy from you. How?
Why not make your brand work harder.
So ask yourself, is it time you now updated your marketing to help clarify your message? So is now the time to start look at the marketing you are using today. And to start to working on a plan to make things clearer. To find a common voice and a consistent feel, then you so you can concentrate on being… you.