The key to turning browsers into buyers, is to make their decisions automatic. Recent research has shown that people are willing to pay more for a better service. Time and again, when asked, they say that they rank convenience and reliability over price.
Often that just means making it easier than they thought it would be. Cut the number of times they have to stop and think. Take away the friction points. Build unconscious trust. Make them feel like they should buy from you. How?
Why not make your brand work harder.
Your logo and brand are only visual shortcuts. They are powerful in helping people to remember you. Be clear. The more consistent you are, the more powerful the memory magnification effect.
So ask yourself, is it time you now updated your marketing to help clarify your message? So is now the time to start look at the marketing you are using today. And to start to working on a plan to make things clearer. To find a common voice and a consistent feel, then you so you can concentrate on being… you.